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‘Trend’, not ‘niche’

Growing demand due to health-oriented trend, emerging alternative food and beverages

TOPGOLF(topgolf2269@naver.com) | 기사입력 2021/07/01 [01:43]

‘Trend’, not ‘niche’

Growing demand due to health-oriented trend, emerging alternative food and beverages

TOPGOLF | 입력 : 2021/07/01 [01:43]

 

As the COVID-19 situation prolongs, demand for alternative food and beverages that help maintain a healthy diet is increasing. This is because the trend of focusing on health continues to spread as the number of people experiencing health and weight changes due to consumption of alcohol, coffee, and high-calorie foods increases as physical activity decreases. As interest in eating habits directly related to health increases, ‘niche’ alternative foods targeting a specific minority, such as non-alcoholic, decaffeinated, and vegetable substitute meats, are rapidly emerging as ‘trend’ products that general consumers also seek.

 

As more and more people are trying to tone up their bodies through exercise in preparation for wearing thin clothing in the summer, the beverage industry is targeting dieters by releasing a variety of products that are good to drink before and after exercise. As diets evolve to pursue health and practicality, such as diets that combine exercise instead of starvation diets, companies are also keeping pace with this movement.

 

In particular, this year, new concept exercise supplement drinks that cater to both preference and health, such as All Free non-alcoholic beer-flavored drinks that are good for quenching thirst after exercise, coffee with added protein, and chocolate drinks, will be released, allowing consumers to choose according to their tastes. Recently, as the demand for protein products has increased significantly, especially among the ‘hometown people’, products that can be easily consumed in the form of ‘delicious’ beverages are being released one after another.

 

 

Allfree’s ‘non-alcoholic beer-flavored beverage’ is good for quenching thirst and improving mood after exercise

 

Non-alcoholic beer-flavored drinks, which had been mainly consumed by certain consumers such as those who are weak to alcohol or pregnant women, have grown significantly following the spread of COVID-19 last year, riding the increase in ‘home drinking people’ and the trend of emphasizing health. Hite Jinro Beverage 'Hite Zero 0.00', Korea's first non-alcoholic beer-flavored beverage, has the advantage of being non-alcoholic and calorie-free with an all-free concept, as well as having zero sugars without using any alternative sugars, making it a beer. Beyond substitutes, we are promoting a healthy carbonated drink that combines both taste and health.

 

 

Now, I supplement protein while drinking coffee.

 

Orion launched ‘Dr. U Drink Protein Café Latte’, which allows you to supplement protein while drinking coffee. The strategy is to expand the protein beverage market to the general public through coffee, which is the most popular food among adults. The new product uses ‘milk protein’, which has excellent nutritional properties, and contains 12g of protein containing 18 types of amino acids. The calcium content required to maintain nerve and muscle function has also been increased to 300 mg. The blended taste of conylon and Arabica is also characteristic.

 

 

Chocolate drink with a golden ratio of protein and carbohydrates of 1:4

 

Maeil Dairies recently introduced ‘Hershey’s Chocolate Drink Protein’, which adds protein to Hershey’s chocolate drink. The product is a low-fat chocolate milk with a fat content of 1%, with the fat content reduced by 60% compared to existing chocolate milk. The fat content is low, so you can enjoy it without burden, but it still maintains the chocolate taste of the original Hershey's Chocolate Drink. In addition, it contains 8g of protein per 235ml pack, making it convenient to consume before and after exercise. Another feature is that the ratio of protein and carbohydrates is designed to be a golden ratio of 1 to 4 to help build and maintain muscles.

 

Decaffeinated coffee, which relieves the caffeine burden of habitually drinking coffee

 

Decaffeinated products for consumers who want to lessen their caffeine burden are also popular. Maeil Dairy Products launched ‘Barista Rules Decaffeinated Latte’ with minimal caffeine. Breaking the prejudice that existing decaffeinated coffee lacks flavor and aroma, it maintains the heavy taste and cleanliness of coffee by balancing the rich coffee aroma with soft milk.

 

 

Healthier oat soy milk with lower calorie and fat content

 

The main feature of the regular product ‘Vegemil Chewy Oat Soymilk’ is the interesting texture of whole oats. It has lower calorie and fat content than milk, contains dietary fiber that is good for digestion and dieting, and beta-glucan that activates immune function. In addition, calcium and vitamin D equivalent to 30% of the recommended daily intake for adults are added.

 

 

Alternative food that is not exclusive to dieters and vegetarians

 

Pulmuone Foods is introducing two types of ‘Pulmuone Healthy Tofu Noodles’, a plant-based high-protein food that can replace wheat flour noodles. With 15g of vegetable protein, 0g of cholesterol, and 3g of carbohydrates, it preserves the unique savory flavor of tofu and provides a soft noodle texture.

 

Dongwon Home Food's The Banchan & also launched three types of vegan menus made with plant-based meat substitutes. Beyond Meat's vegetable substitute meat in the product is made from proteins extracted from beans, mushrooms, pumpkin, etc. and does not contain environmental hormones or antibiotics, so it is well-received not only by vegan consumers but also by consumers who care about their health and the environment.

 

 
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